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Marketing Solutions

Gift Card Solutions

The ways your customers buy goods and services are evolving every day. Gift cards continue to grow in popularity with over 88 percent of consumers purchasing or receiving a gift card annually. And gift cards can generate more revenue for your business, too. Over two-thirds percent of consumers report spending more than the value of their gift cards.

At First Data, our global experience across the full payments value chain gives us unique insights into the marketplace, allowing us to develop the most innovative and comprehensive solutions merchants need to leverage more value from every transaction.

First Data Gift Card solutions are no exception. For example, the First Data merchant branded gift card program for local and regional merchants is an affordable, easy to implement solution that enables you to offer your own store-branded gift cards to customers. With optional bundles that include appealing card designs and promotional materials, online reporting and single-form enrollment, you can be up and running with your gift card program in weeks. New enhanced features such as online and third party sales and distribution options, multiple promotions to grow and manage your gift card program, and advanced reporting can all take your program to the next level.

 

Industry Leading Expertise & Reliability
Automated Set Up

Simple sign-up forms allow your gift card program to be launched within weeks. First Data merchant processing systems are utilized for automated setup, reporting and billing.

Flexible Offerings

Affordable program bundles include cards, signs, merchandising displays and more. You have the ability to create your own custom card designs or select from a large number of standard designs.

Fraud Reduction

First Data uses real-time authorization for gift card transactions with direct integration into merchant point-of-sale (POS) systems helping reduce the potential fraud associated with paper based gift certifications.

Program Reporting

Online marketing and financial reporting tools allow you to perform back office administration functions 24×7. Reporting is available online, on your merchant processing statement or through your terminal’s receipt paper, making it easy to have information available when you need it.

Perka Mobile Loyalty Solution

What if you could reach customers anytime, anywhere, with special offers and rewards they’ll love? If your customers have a mobile phone, there is no easier way to market your business than with the PerkaTM solution. Perka connects you directly to your customers via their mobile phones, allowing you to run the same kinds of sophisticated loyalty marketing programs as nationwide chains—at a fraction of the cost.

It’s a cycle of happiness. The Perka program will make you happy with its easy-to-use solutions. Customers will be happy with rewards they’ll actually use. Returning customers help build your business while earning more rewards, making everyone happier.

The customer adoration program.
Easy to use, affordable, and as familiar as an old-fashioned punchcard, the Perka solution helps you keep your customers happy while bringing new ones in the door, without adding to your workday.

Build stronger customer relationships. Deliver a fun, personal experience the moment customers set foot in the door. The Perka Beacon is a Bluetooth-enabled device that recognizes when a regular enters your store, helping you and your clerks recognize customers, greet them by name, recommend additional items they might enjoy and create an unforgettable connection that will keep them coming back for more.

Design a program as unique as your business. With Perka, you can choose the best rewards and loyalty levels for your goals and your customers’ tastes, including your choice of a points or punch-based system.

Connect with your customers anytime, anywhere. Send special offers directly to their mobile phones via the Perka app, and engage your customers whether they’re in the neighborhood or across town.



How Perka works

How Perka works with Clover

Click here to find out more.

Rewards from the heart.
PerkaTM is your customizable loyalty and marketing solution. Treat your customers and keep them coming back for more by sending special offers and messages directly to their mobile phones. Deliver the personalized deals and attention your customers crave with a solution that’s easy-to-use, flexible and fun for all.

Easy to get started.

From in-store materials to From in-store materials to social media support, we make sure you have everything you need to get your customers excited and your rewards program rolling.

Expand your following.

Social media features Social media features can help you to reach new customers and encourage repeat visits.

Easy to get started.

From in-store materials to From in-store materials to social media support, we make sure you have everything you need to get your customers excited and your rewards program rolling.

Seamless check-ins.

With the Perka Beacon, customers are automatically checked in the moment they enter your store so you can greet them by name.

Share the love and see the results.

Perka links Perka links customer rewards to real transactions, so you can track how effectively your customers are engaging with your loyalty program and which perks are the most popular.

No customer left behind.

The Perka solution works on almost every mobile phone, so all of your customers can tap in to amazing rewards, whether they have a smartphone or a feature phone.

Better together with Clover™ Station.

Whatever your point-of-sale terminal or system, the PerkaTM solution will work for you. And if you have a CloverTM Station, you can do even more.

Keep the line moving.

The Perka app and Beacon run through your Clover Station to check customers in and connect perks to purchases seamlessly.

Identify trends and opportunities.

Set relevant rewards and specials into motion through your customers’ mobile phones in order to increase traffic and encourage repeat visits.

Get to know your customers.

With Clover Station, all rewards are tied to specific customers and the Beacon’s automatic check-ins appear on your Clover Station, so you can easily identify your VIP customers and see what they buy.

What is the Perka solution?
Who is this product intended for?

Virtually any business with a physical location (not for e commerce) can implement a Perka loyalty program. The ideal merchants include QSRs, retail stores and those in the service industry.

How can a merchant acquire the Perka solution?

The Perka app can be downloaded from the Clover App Market on Clover Station.

Does Perka offer different product options?

Yes. Merchants have two options:

  • Full Perka App – Includes everything a merchant needs to run a customized mobile loyalty marketing program. Merchants can customize loyalty rewards (with either a punchcard or a points-based program), send promotions and offers directly to customers, create VIP or other special offers and gain insight into customers with program analytics. They also receive an Activation Kit with a secure bluetooth (BLE) beacon for hands-free customer check-ins and in-store and promotional signage.
  • Free punchcard version of Perka App – Allows merchants to create their own mobile punchcard in just ten minutes. Merchants can upgrade to take advantage of all features in the full version of the Perka solution at any time.
What will the merchant need to begin using the Perka solution?

Merchants only need an internet connection and any one of the following to validate customer purchases: web-enabled tablet, iPod touch, Android/iPhone/smartphone, desktop or laptop computer, or a Clover POS. Merchants simply sign up online to create an account, customize their rewards program, and can then begin using the Perka program in minutes.

Do merchants need to install any special software to gain access to the system?

As a web-based application, the Perka solution can be accessed via any internet-enabled device using Google Chrome, Mozilla Firefox, Apple Safari or Internet Explorer 10. The Merchant Validator (where the merchant validates purchases and gives customers points/punches when they are in the store) is readily accessible on mobile devices while the dashboard – where the merchant can see their customer list, history, run specials and offers, and admisiter program specifics – is designed for use on a computer. The merchant’s customers download the free Perka app from Google Play or the iTunes® App Store. Even without a smartphone, retail customers may still participate via text messaging.

How can merchants customize their program?

During the setup process, merchants will choose from either a punchcard model (ex: “buy 10 get 1 free”) or a Flexpoints model (customers earn 1 point for each $1 spent to redeem rewards from a customizable list of merchant defined offering: ex: 100 points = $10 off; 400 points = free shirt). There is also a dedicated team of loyalty specialists, available 24/7 via phone or email that can help to answer any questions and provide reward program suggestions.

Can I offer the merchant a free product trial?

No, a free trial is not available at this time. However, merchants can select a free mobile punchcard version of the Perka app from the Clover App Market, which provides an easy way to set up their own mobile punchcard in just 10 minutes.

What types of sales revenues are included / excluded in the Perka solution?

None. Perka is not a POS system. The Perka solution works for all businesses through the Clover POS device.

Why would a merchant want the Perka solution instead of building their own branded app?

Not only are branded apps extremely expensive and time-consuming to build from scratch, but “app-overload” is real and customers don’t want to have a different app for every store they visit. With the Perka network, one loyalty app works across thousands of stores and customers need only have the one Perka account. Additionally, the Perka solution includes 24/7 support and a devoted team of engineers that continually improve the product.

Gift Card Solutions

The ways your customers buy goods and services are evolving every day. Gift cards continue to grow in popularity with over 88 percent of consumers purchasing or receiving a gift card annually. And gift cards can generate more revenue for your business, too. Over two-thirds percent of consumers report spending more than the value of their gift cards.

At First Data, our global experience across the full payments value chain gives us unique insights into the marketplace, allowing us to develop the most innovative and comprehensive solutions merchants need to leverage more value from every transaction.

First Data Gift Card solutions are no exception. For example, the First Data merchant branded gift card program for local and regional merchants is an affordable, easy to implement solution that enables you to offer your own store-branded gift cards to customers. With optional bundles that include appealing card designs and promotional materials, online reporting and single-form enrollment, you can be up and running with your gift card program in weeks. New enhanced features such as online and third party sales and distribution options, multiple promotions to grow and manage your gift card program, and advanced reporting can all take your program to the next level.

Industry Leading Expertise & Reliability
Automated Set Up

Simple sign-up forms allow your gift card program to be launched within weeks. First Data merchant processing systems are utilized for automated setup, reporting and billing.

Flexible Offerings

Affordable program bundles include cards, signs, merchandising displays and more. You have the ability to create your own custom card designs or select from a large number of standard designs.

Fraud Reduction

First Data uses real-time authorization for gift card transactions with direct integration into merchant point-of-sale (POS) systems helping reduce the potential fraud associated with paper based gift certifications.

Program Reporting

Online marketing and financial reporting tools allow you to perform back office administration functions 24×7. Reporting is available online, on your merchant processing statement or through your terminal’s receipt paper, making it easy to have information available when you need it.

Perka Mobile Loyalty Solution

What if you could reach customers anytime, anywhere, with special offers and rewards they’ll love? If your customers have a mobile phone, there is no easier way to market your business than with the PerkaTM solution. Perka connects you directly to your customers via their mobile phones, allowing you to run the same kinds of sophisticated loyalty marketing programs as nationwide chains—at a fraction of the cost.

It’s a cycle of happiness. The Perka program will make you happy with its easy-to-use solutions. Customers will be happy with rewards they’ll actually use. Returning customers help build your business while earning more rewards, making everyone happier.

The customer adoration program.
Easy to use, affordable, and as familiar as an old-fashioned punchcard, the Perka solution helps you keep your customers happy while bringing new ones in the door, without adding to your workday.

Build stronger customer relationships. Deliver a fun, personal experience the moment customers set foot in the door. The Perka Beacon is a Bluetooth-enabled device that recognizes when a regular enters your store, helping you and your clerks recognize customers, greet them by name, recommend additional items they might enjoy and create an unforgettable connection that will keep them coming back for more.

Design a program as unique as your business. With Perka, you can choose the best rewards and loyalty levels for your goals and your customers’ tastes, including your choice of a points or punch-based system.

Connect with your customers anytime, anywhere. Send special offers directly to their mobile phones via the Perka app, and engage your customers whether they’re in the neighborhood or across town.

How Perka works

How Perka works with Clover

Click here to find out more.

Rewards from the heart.
PerkaTM is your customizable loyalty and marketing solution. Treat your customers and keep them coming back for more by sending special offers and messages directly to their mobile phones. Deliver the personalized deals and attention your customers crave with a solution that’s easy-to-use, flexible and fun for all.

Easy to get started.

From in-store materials to From in-store materials to social media support, we make sure you have everything you need to get your customers excited and your rewards program rolling.

Expand your following.

Social media features Social media features can help you to reach new customers and encourage repeat visits.

Easy to get started.

From in-store materials to From in-store materials to social media support, we make sure you have everything you need to get your customers excited and your rewards program rolling.

Seamless check-ins.

With the Perka Beacon, customers are automatically checked in the moment they enter your store so you can greet them by name.

Share the love and see the results.

Perka links Perka links customer rewards to real transactions, so you can track how effectively your customers are engaging with your loyalty program and which perks are the most popular.

No customer left behind.

The Perka solution works on almost every mobile phone, so all of your customers can tap in to amazing rewards, whether they have a smartphone or a feature phone.

Better together with Clover™ Station.

Whatever your point-of-sale terminal or system, the PerkaTM solution will work for you. And if you have a CloverTM Station, you can do even more.

Keep the line moving.

The Perka app and Beacon run through your Clover Station to check customers in and connect perks to purchases seamlessly.

Identify trends and opportunities.

Set relevant rewards and specials into motion through your customers’ mobile phones in order to increase traffic and encourage repeat visits.

Get to know your customers.

With Clover Station, all rewards are tied to specific customers and the Beacon’s automatic check-ins appear on your Clover Station, so you can easily identify your VIP customers and see what they buy.

What is the Perka solution?
Who is this product intended for?

Virtually any business with a physical location (not for e commerce) can implement a Perka loyalty program. The ideal merchants include QSRs, retail stores and those in the service industry.

How can a merchant acquire the Perka solution?

The Perka app can be downloaded from the Clover App Market on Clover Station.

Does Perka offer different product options?

Yes. Merchants have two options:

  • Full Perka App – Includes everything a merchant needs to run a customized mobile loyalty marketing program. Merchants can customize loyalty rewards (with either a punchcard or a points-based program), send promotions and offers directly to customers, create VIP or other special offers and gain insight into customers with program analytics. They also receive an Activation Kit with a secure bluetooth (BLE) beacon for hands-free customer check-ins and in-store and promotional signage.
  • Free punchcard version of Perka App – Allows merchants to create their own mobile punchcard in just ten minutes. Merchants can upgrade to take advantage of all features in the full version of the Perka solution at any time.
What will the merchant need to begin using the Perka solution?

Merchants only need an internet connection and any one of the following to validate customer purchases: web-enabled tablet, iPod touch, Android/iPhone/smartphone, desktop or laptop computer, or a Clover POS. Merchants simply sign up online to create an account, customize their rewards program, and can then begin using the Perka program in minutes.

Do merchants need to install any special software to gain access to the system?

As a web-based application, the Perka solution can be accessed via any internet-enabled device using Google Chrome, Mozilla Firefox, Apple Safari or Internet Explorer 10. The Merchant Validator (where the merchant validates purchases and gives customers points/punches when they are in the store) is readily accessible on mobile devices while the dashboard – where the merchant can see their customer list, history, run specials and offers, and admisiter program specifics – is designed for use on a computer. The merchant’s customers download the free Perka app from Google Play or the iTunes® App Store. Even without a smartphone, retail customers may still participate via text messaging.

How can merchants customize their program?

During the setup process, merchants will choose from either a punchcard model (ex: “buy 10 get 1 free”) or a Flexpoints model (customers earn 1 point for each $1 spent to redeem rewards from a customizable list of merchant defined offering: ex: 100 points = $10 off; 400 points = free shirt). There is also a dedicated team of loyalty specialists, available 24/7 via phone or email that can help to answer any questions and provide reward program suggestions.

Can I offer the merchant a free product trial?

No, a free trial is not available at this time. However, merchants can select a free mobile punchcard version of the Perka app from the Clover App Market, which provides an easy way to set up their own mobile punchcard in just 10 minutes.

What types of sales revenues are included / excluded in the Perka solution?

None. Perka is not a POS system. The Perka solution works for all businesses through the Clover POS device.

Why would a merchant want the Perka solution instead of building their own branded app?

Not only are branded apps extremely expensive and time-consuming to build from scratch, but “app-overload” is real and customers don’t want to have a different app for every store they visit. With the Perka network, one loyalty app works across thousands of stores and customers need only have the one Perka account. Additionally, the Perka solution includes 24/7 support and a devoted team of engineers that continually improve the product.

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